I think all of you must agreed with me that cultural
diversity of Malaysia in many ways has influenced our unique flavours and
ingredients. Chinese, Indian, Malay and Borneo flavours are constantly tickled by a variety matched perhaps by no other
place on earth. Only our beloved Country and can't deny that Malaysia is a famous with variety of food.
Which brought
ShopeeFood to survey our cities for the best five-star cuisines as rated by
ShopeeFood users. During its last three major campaigns, such as the 9.9
Shopping Day, 10.10 Brand Sale and 11.11 Big Sale, ShopeeFood gathered data on
food trends to find out what Malaysians loved to eat. Measured based on the
most frequently ordered items on the ShopeeFood app, the survey showed two
clear favourites: rice-based dishes and fried chicken.
Rice is the heartland of this country. Aside from the multitudes
of paddy fields across the nation, rice is our staple food, incorporated in our
baby food, snacks, desserts and almost every meal. Whether it’s Chinese-style
bowls of steaming rice, or the ever-famous Indian banana leaf meal, and not
forgetting our beloved Malaysian Nasi
Lemak, rice is in the DNA of Malaysia and its people.
Roti Canai may have hit the top spot on ShopeeFood’s top five cuisines survey, rice-based dishes and some form of fried chicken are abundantly featured in our food trends.
Chicken dishes
especially fried chicken not surprisingly also came out top in the best five
stars cuisine found on the ShopeeFood app. Fried chicken is a treat savoured by
young and old alike.
For some, fried
chicken was a treat enjoyed during large weekly family gatherings or just as a
workday lunch or dinner. Whether it’s Ayam Goreng
Berempah or the latest Korean-style fried chicken, Malaysians love their
chicken in every way they can get it. Today we have hundreds of different
styles of chicken at our fingertips – whether in person or online at
ShopeeFood, the list is endless.
What ShopeeFood Order Trends
Say
During the
Covid-19 pandemic, Malaysians made the move towards delivery platforms to get
their meals safely and easily. Given the convenience and wide
variety of food options available at their fingertips, Malaysians increasingly
prefer online food delivery. There are over 2,000
cuisines to choose from depending on your mood and taste for the day.
Kwa Yin Leng, Head of Operations for ShopeeFood Malaysia said that People are
becoming increasingly reliant and comfortable with digital services. Malaysians
have readily adopted food delivery as it provides convenience, value, and
variety. At ShopeeFood we are equally committed to helping more merchants
whether enterprise or local heroes to benefit from Shopee’s large ecosystem and
adopt new ways of doing business and gaining new customers and they are are very
excited with this survey as it shows what we love most as Malaysians when it
comes to food. During our peak promotion periods like 9.9, 10.10 and 11.11, rice-based dishes had
approximately 3x uplift in terms of orders compared to
an average day. This shows that Malaysians not only enjoy rice as a staple food
but are also keen to take advantage of the sale period to get the best value
for their orders,” she added.
ShopeeFood has help its users
benefit from a convenient and hassle-free food delivery experience by providing numerous eateries, from popular joints to local street food stalls,
at the best value since its establishment in 2021. As part of Shopee’s
existing ecosystem that includes the mobile wallet ShopeePay, along with
amazing deals and promotions all year round, Malaysians have a secure, and
rewarding payment and delivery experience with ShopeeFood.
ShopeeFood
Users Rate Their Favourite Five-Star Restaurants
ShopeeFood surveyed its users’ choices to find out the best
rice dishes and fried chicken in Kuala, Lumpur, Putrajaya, Selangor, Penang,
Johor, Ipoh and Kota Kinabalu. While the all-time
favourites included Nasi Lemak, Bubur
Ayam, Nasi Kukus and fried chicken - we observed that users loved variety
when it comes to preparations such as Middle Eastern, Korean, International and
Japanese.
Here’s a list of
the top five restaurants from all over Malaysia picked by ShopeeFood users as
the best places to get your rice dishes and a variety of fried chicken fixes
from.
Kuala Lumpur and Putrajaya
Whether it’s Nasi Campur or Chinese cuisine, these
folks know where to go for good food. For the best five-star rated rice dishes
and fried chicken, just click on the links below and ShopeeFood users will show
you the way.
Penang
Up north at our
very own food haven Penang, besides the distinct Penang food, users also enjoy
Middle Eastern food such as Mandi Chicken and juicy fried chicken burgers.
Johor
Johorians love
their traditional fried chicken with rice. Apart from that, Johorians picked
‘hotpot’ soup to go with their rice, deep-fried chicken with herbs and spices
and some amazing curry and rice.
Kota Kinabalu, Sabah
Middle Eastern,
Japanese, and local cuisines – diverse Sabahans love a variety and their top
picks will leave you spoilt for choice.
Ipoh, Perak
Known for its
Hakka culture, cave temples and colonial old town, Ipoh is most definitely
famous for its food. Along with its heritage dishes, nasi lemak, fried chicken chop and Korean fried chicken are some of
the dishes that made it to the top of Ipoh’s favourite list.
Selangor
And finally,
users in Selangor have a thing for Asam
Pedas with rice, old-time favourite Ayamas fried chicken and a fancy for
Korean chicken.
Hungry
Already? Here’s a 12.12 Promo Sale for You!
The year-end 12.12 sale is finally here! Get exclusive deals from a wide range of
restaurants and order all your favourite food with these super offers:
- Free
Delivery with RM0 min spend
- Super
Deals up to 50% OFF on selected merchants such as Thong Kee Cafe, Little KL Food Hall, Tea Can Tin, Pop Meals, Kee Nguyen
- Vietnam Coffee, Nasi Lemak Saleha and much more.
- Shocking Sale at RM12 starting from 6th - 12th
December 2022
Remember to grab all the great deal at ShopeeFood and enjoy all the delicious food. Yummy Yummy Yummy!!!
About ShopeeFood
ShopeeFood connects Shopee
users to various eateries, from popular joints to local street food stalls, at
the best value. Launched in 2021, ShopeeFood offers users a convenient and
seamless food delivery experience while helping merchants digitalise and widen
their reach.
Integrated into Shopee's
ecosystem, which includes the mobile wallet, ShopeePay, ShopeeFood provides
users with a seamless, secure, and rewarding payment and delivery
experience.
Shopee is a part of Sea Limited
(NYSE:SE), a leading global consumer internet company. In addition to Shopee,
Sea’s other core businesses include its digital entertainment arm, Garena, and
digital financial services arm, SeaMoney. Sea’s mission is to better the lives
of consumers and small businesses with technology.
