Thursday, June 26, 2014

Mamil ‘Let It Out’ Campaign

Cooking time...Mommy, bloggers and media got to learned 2 recipes today from the 19 Culinary Studio located at Jalan Dungun, Damansara Heights sponsored by Dumex Mamil in conjunction with their campaign "Let It Out".  

In an effort to raise public awareness on gut health in children, Mamil, a brand of growing-up milk by Danone Dumex (Malaysia) Sdn. Bhd., recently launched Mamil “Let It Out”, an educational campaign that aims to help mothers better understand the importance of gut health in children. 

Speaking to mothers at the launch, Sue Yee Yin, Senior Brand Manager at Danone Dumex who is a mother herself, said, “Through this campaign, Mamil aims to provide mothers with the right information on the importance of taking care of their children’s gut health. By giving them the right knowledge, we hope mothers can take the necessary steps to improve their children’s gut health.”

The campaign was hatched to address common digestive discomforts in children, which often lead to straining and passing of hard stoolsFrom June to 10th August 2014, Mamil is conducting activities on gut health that will help to educate and engage mothers, including roadshows and learning sessions on the role of gut health in children’s development.
Christiaan Uittenbosch, Lim Sze Mun, Goo Chui Hoong, Sue Yee Yin and Carisse Khoo from Danone Dumex (M) Sdn. Bhd with their delicious homemade wheat germ pizza.
Next, we have Ms. Goo from International Medical University Kuala Lumpur, about how diet and nutrition play a role in children’s gut health. Goo said the types of solid foods or liquids a child consumes affect the stool size, colour, consistency and frequency of bowel movements. Children should be encouraged to eat foods rich in fibre such as fruits and vegetables to help move bowels regularly.

“For children, getting the right nutrients is essential in their daily routine, especially during early childhood. This is why I encourage mothers to give their children a healthy and balanced diet to help promote regular bowel movements and a healthy gut,” stated Goo.

The role of fluids and exercise in maintaining a healthy gut, Goo also emphasised. For children two to three years old, it is recommended to keep them hydrated with one to two glasses of plain water daily, and six to eight glasses for children aged four years and above. When it comes to exercise, children will benefit best if they clock in at least an hour of moderate-intensity activity, such as cycling and brisk walking everyday.
Ms. Goo Chui Hoong, Dietitian and Adjunct Senior Clinical Lecturer
The gut plays an important role in other areas of a child’s health, such as ensuring the proper absorption of nutrients and supporting a healthy immune system. A poor immune system can make a child more susceptible to diarrhoea and infections, which could lead to loss of appetite, decrease in nutrients intake, malabsorption and eventually, undernutrition. When a child is undernourished in his early years, this can affect his cognitive development, behaviour and performance in school. This is why a healthy gut is important to ensure nutrients from food are effectively absorbed.

To strengthen the gut health of children, mothers can consider to choose growing-up milk that has prebiotics – a type of insoluble fibre that stimulates the growth of beneficial bacteria for better bowel movement and overall digestive health.According to the Malaysian Dietary Guidelines for Children and Adolescents (2013), it is recommended to take two to three servings of milk every day.

Christian Uittenbosch, Associate Marketing Director, Danone Dumex (M) Sdn. Bhd., explains: “Danone Dumex believes in the importance of partnering with mums to nurture every new life, from pregnancy all the way to toddler-hood. With Mamil ‘Let It Out’, our goal is to reach out to Malaysian mums and help them take charge of their children’s gut health.

Christian Uittenbosch, Associate Marketing Director 
With years of extensive research, Mamil is the only growing-up milk formula that contains a unique Prebiotics Oligosaccharide Mixture scGOS/lcFOS (9:1), which is scientifically proven to support a healthy gut environment. The unique combination of nutrients helps strengthen immunity and support a stronger protective barrier for the gut and help soften stools. 
Say "Cheese"
Mothers are encouraged to try Mamil for seven (7) days and see the difference.  From June to 10th August 2014, mothers can experience the benefit of Mamil for free by simply exchanging their current brand of growing-up milk for a Mamil starter kit. There will also be special promotional discounts and fun activities for the family, such as a play area for kids and a photo wall.

To find out more about the campaign, roadshow dates and locations, and other activities, please visit and

Wheat germ pizza with various toppings Chocolate tofu and banana pudding
Mommy will share out all the food recipes that she had learned at the next blog as all these food are My Little Angels' favourite...
WJ now 20 months old with the bag that Mom received on that day
Thanks to Dumex Mamil for the wonderful cooking experience and the information on how to have a healthy child. Mommy will shared out the information to all Mommies out there since Mommy was appointed as Dumex Ambassador to share out Mommy's experience with Dumex Mamil. WJ really love Dumex Mamil's milk so much and I'm glad he is a healthy boy now with no problem with his digestion. To all my Mommies' readers, lets try Dumex Mamil now and see the difference in 7 days and you'll be happy with the results like what Mommy have now...

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