Monday, June 16, 2014

New Mission & New Image for Ronald McDonald

Invited as blogger to witness my favourite fast food chain since small, McDonald's to unveils their new mission and image for brand ambassador Ronald McDonald. Ronald McDonald, who represents the magic and happiness of the McDonald’s brand, is setting out on a globalmission to rally people through inspiring events. 
Hi everyone, did I looks great with my new outfit 
Coming off the heels of the successful Ronald McDonald global relaunch in April, Malaysia is Ronald’s first stop in his journey of bringing smiles and happiness to the world in fun and unexpected ways.

I'm on top of the world n prepare for fun sliding down
For the first time, Ronald McDonald will take an active role on McDonald’s social media channels around the world and engage consumers using the #RonaldMcDonald hashtag. As Ronald begins his journey, he seeks to deliver on the mission: “Fun makes great things happen” – the idea that moments of fun and enjoyment bring out the simple pleasures in life and can lead to acts of goodness.
Here I come....
“Ronald brings to life the fun of our brand by connecting with customers around the world, whether he’s promoting literacy or spreading cheer at a Ronald McDonald House,” said Dean Barrett, Senior Vice President, Global Relationship Officer. “Customers today want to engage with brands in different ways and Ronald will continue to evolve to be modern and relevant.”

Accomplished my mission
The first leg of Ronald McDonald’s global journey was at the popular 1 Utama Shopping Centre where thousands of families and children were treated to a once-in-a-lifetime snowy weekend when Ronald‘s brought in snow’ to cool down the scorching heat through a specially-designed winter wonderland. The two-day event on June 14 and 15 featured a spectacular custom-made snow hill that allowed adults and children alike to revel in the joys of snow sledding. Ronald McDonald was in his element as he warmly interacted, joked and posed for pictures with the excited crowd. 

“Ronald continues to bring happiness and smiles to families around the world. In his role, he shares the good news that simple moments of fun can make great things happen. Here in Malaysia, Ronald will continue to play an active role in foster in red shoes will remain the same. Reserved for special occasions, Ronald has a whimsical new red blazer with the Golden Arches on the front pocket and his well-recognized signature on the back, and a special bow tie to complete the look.
CW & WT were the first to witness the custom made snow hill

Ronald McDonald can’t wait to connect with people through social media. “Selfies …here I come! It’s a big world and now, wherever I go and whatever I do...I’m ready to show how fun can make great things happen,” said Ronald McDonald. Yeah...
We complete our mission and be the first to experience it
CW sat her own slide while I sat with WT. Really really scary and wanted to shout out but too many shoppers looking at us. Guest we only can smile so that it won't scared some kids and parents away. Ha ha ha...

Its really really cold. Imagine some of the ice touch your legs and hands. Freezing cold but my Little Angels love it and they wanted for more. Maybe used to play at Sunway Lagoon for a year, they became brave and more daring to try out everything...

WT with his Ronald's mouth
This is our first time went to visit snow hill and playing slides. Never thought any Company that willing to spend so much just for the 2 days events that mades everyone so happy. Mc Donald's really open my eyes...
My cute little boy

Thanks to Mc Donald's for the wonderful experience. It might be scary but the experience is the greatest gift to my Angels. My Angels enjoyed the fun and bring out the "daring act" within them. With this experience, my Little Angels will not scared of anything in their life...

1 comment:

  1. this was definitely awesome... Wish I could have participated... heheh