Monday, August 25, 2014

Converse Jack Purcell Pop Up @ The OffDay

It was a great pleasure for me being invited to witness Converse Jack Purcell’s Fall 2014 range, a collaboration with local fashion artist and curator Irman Hilmi and his boutique The Offday at Jalan Telawi, Bangsar which kicks off the launch.

The Converse Jack Purcell Cross-Stitch is the star of this event. As the hero of the Fall 2014 for Jack Purcell’s range - a waxed cotton cross-stitch detail - outfitted in leather, a core texture for seasonal dressing. The premium and quality leather materials and subtle stitching details in the sneaker collection are refined and built with all around comfort.  

Whilst everyone has heard of Converse, Jack Purcell has been around creating sneakers since 1935. The classic sneaker with its iconic “smile” toecap perfected the brand as a household favourite stylish sneaker. Converse Jack Purcell has been moving the brand into the vintage-classy direction and re-outfitted in sophisticated soft tumbled leather. 

Situated in the hub of the fashion capitol of Kuala Lumpur, The Offday is in the centre of Bangsar’s Jalan Telawi 3.  Going with the theme of classic old-school vibe and do-it-yourself culture with a hint of neo-punk rock, the Jack Purcell Pop-up Store offers the visual curation of Irman Hilmi’s retail experimentation.

More than 100 guests consisting from the members of media, bloggers, singer-songwriters and other key opinion leaders attended the event.  The launch started off with KOL and singer-songwriter Ray Cheong welcoming the crowd with his own brand of eccentric acoustic set before emcee Kyle Aster takes over and drove the attention of the guests to the launch video of Jack Purcell’s new direction.

Jack Purcell Pop Up curator Irman Hilmi along with KOL and outlaw biker Eddie Lim then officially launched the Jack Purcell Fall 2014 season by unveiling the wall of Jack Purcell Cross Stitch and other Fall Season Jack Purcell for the first time to the media. The media and guests were also treated to a night of Do-It-Yourself Coffee and Accessories Crafts Workshop, in theme with the Jack Purcell identity of The Power of Creativity over Convention.
Eddie and Irman launching the new season of Jack Purcell
Eddie Lim then ends the event with his upbeat harmonica-rock set that sends the guests into the night. For your information, Jack Purcell had 46 outlets in Malaysia alone and thousands in Worldwide. Lots, right ? A recognised brand Worldwide and I'm so honour to witness the launched. Thanks also for the nice handmade bracelet, necklace, great coffee and yummylicious deserts sponsored for the night...

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel.Converse product is sold globally by retailers in over 160 countries and through 83 company-owned retail locations in the U.S. For more information, visit Converse on the web at
Thanks again to Jack for the invitation. Me and my fellow bloggers friends had enjoyed ourselves so much. Chit chatting and update ourselves on what Jack Purcell had offered. Great collectible items you can see here and it reminds me of my childhood. Thanks for the cash vouchers that I had won on that day through Question & Answer. The question was very simple. How to spell Jack Purcell and I spell it right. Yeah... Times for me to go to shop at Jack Purcell, Pavilion branch now...