Fuel your Performance Campaign by Lucozade Sport™

Last Saturday, me and my Little Angels went to Taman Lembah Kiara TTDI for a morning exercise. We brought along 4 bicycles. 4 bicycles ? Yup. 4 coz' each of them wanted to bring their favourite bikes there and my car, Advanza was packed with all the bicycles with limited place to sit but we still manage to squeeze everyone in. We reached at 8.15 a.m. that morning. While Mommy Jane was busy to cover the Lucozade Sport™ event, maid brought my 4 Little Angels for a ride on their bicycles. They chase the birds away, feed the monkey and the fish there. They had enjoyed their wonderful morning at the beautiful park.

Lucozade Sport™ 'Fuel Your Performance' Campaign got off to an energetic start today at its first running clinic with Pacesetters Athletic Club, SMART Athletics Club and Tadonamo Triathletes to engage with Malaysian runners and an ongoing effort to bring its scientifically-proven formula to more than 1 million Malaysians through ground-level events and sponsorship of popular events such as the recent Reebok Spartan Race.

"Helping dedicated athletes to achieve their performance goal is an important brand value for Lucozade Sport™. By supporting accomplished athletes and inspiring others to achieve their own dreams, we are sharing resources, skills and knowledge that encourage Malaysians to lead more active lives'" said Lee Hon Tong, Regional General Manager, Suntory Beverage & Food Malaysia. Singapore & Hong Kong. 

Lee Hon Tong, Regional General Manager, Suntory Beverage & Food Malaysia. Singapore & Hong Kong

We embarked on this campaign to reach out to Malaysian citizen athletes from all walks of life and our 'Fuel Your Performance' Advocates are exceptional individuals who have accomplished many goals in addition to the demands of work and family. They serve as inspirational role models for aspiring runners to kick-start their own dream, because they are living proof that dreams can indeed become a reality."

Edan Syah, 'Fuel Your Performance' Advocate & the fastest marathon runner in
Malaysia for 2016

"It has taken me eight years and nine marathons for me to realise my true potential as a runner - it's a long process but I believe it's never too late to start as long as you're willing to train hard. By sharing my experiences and life lessons from being a 'citizen runner', I opt to inspire the younger generation and see Malaysian marathoners in the 2020 Olympics!", said Edan while sharing his personal training strategy.

Alex Au-Yong, 'Fuel Your Performance' Advocate and marathoner-XtraMiler lead the morning exercise

A great work out for all to feel fresh

The Little Boy brave himself to the stage to do the warm up session with Alex Au-Yong

As April is also celebrated as Nutrition Month Malaysia with the tagline 'Eat Smart, Get Fit & Feel Great', the clinic was also a fitting opportunity to stress the importance of eating right for energy and performance.

Free a bottle of Lucozade Sport™ for everyone to try it out

My Little Angel also wanted to try a bottle of Lucozade Sport™ after his work-out to be energetic always

"High-performance athletes require a dietary plan that's tailored to support and enhance their training. This includes consuming an appropriate amount of protein to help to build, maintain and repair muscle tissue. Hydration and energy are also essential factors for runners as stores of carbohydrates in the body get used up," explained Dr Mahenderan as he provided structured guidelines designed to help participants fuel their runs with the right nutrition and hydration.

Dr Mahenderan Appukutty, exercise & sports nutritionist, Faculty of Sports Science and Recreation from Universiti Teknologi MARA 

Mohamed Allie Helmy, 'Fuel Your Performance' Advocate and army corporal-triathlete champion

For those active in sports, do you know that to maintain consistent energy levels, how much carbohydrates that we need every hour for racing ? Answer is, we need approximately 30-60g of carbohydrates which is equivalent to 1-2 bottles of Lucozade Sport™. It is a science-based formulation of electrolytes and carbohydrates which specifically designed to enhanced hydration to fuel athletes during prolonged exercise.

Rodney Tan, Head of Marketing, Suntory Beverage & Food Malaysia shares during the Q&A session while (from far left) Dr Mahenderan Appukutty, Edan Syah, Lee Hon Tong and Alex Au-Yong look on

To attest to the importance of training, nutrition and hydration, the four 'Fuel Your Performance' Advocates i.e. Edan Syah, Mohd Amran Bin Abdul Ghani, Mohamed Allie Helmy and Alex Au-Yong are accomplished athletes who have achieved numerous accolades.

These Advocates embody what it means to reach for their dreams and Lucozade Sport™ now invites other Malaysian runners to share their hopes and dreams 
as well via myLucozade@suntory.com.

Lucozade Sport™, a trusted brand since 1927, continues to  hydrate  and  engage with  Malaysian

athletes at high-profile sporting events. Find out more about the 'Fuel Your Performance' campaign 

at www.lucozadesport.com or www.youtube.com/lucozade.

Around 11.30 a.m., we had to made a move home after the sun rise. It was so hot on that day and my Little Angels felt tired after 3 hours of cycling and running but Lucozade Sport™ had saved all of us coz' after having it,  we felt cooler and more energetic. My Little Angels enjoyed their outings very much and times for Mommy Jane to bring them to explore more in future. So, when they felt tired after their work-out in future, they will know what to look for.