Monday, October 9, 2017

Neubodi's Bra Drive is Back to Bin Your Unwanted Bras

For those who wanted to be part of a charity event, Neubodi, a Malaysian lingerie specialist brand officially launched its month-long Bra Drive campaign ie "DONATE, SUPPORT, RECYCLE" which will run till 5 November 2017 in conjunction with the International Breast Cancer Awareness month.
All you need to do, is to drop-off unwanted or used bras in their "Bra Banks" at any Neubodi stores nationwide and Neubodi will donate gently-used items to victims of sex trafficking to enable them to rehabilitate into the society as they earn a livelihood selling second-hand bras. The beneficiaries of the "DONATE" initiative are communities in Malaysia, Cambodia, Nepal, India and Africa including those in poverty for whom bras are sought-after essential item by providing comfort and self-esteem. Check out the video below on the briefing on how the bra was recycle that I had took on that day...

Bras that are not suited for donation will be collected by their strategic partner, Life Line Clothing and they will use their proprietary technology to convert raw materials of bras such as spandex, nylon, metal wire and plastics into reusable solid fuel commonly used to power industrial boilers and generators. This "RECYCLE" initiative is Malaysia's first kind of activity.
Neubodi and Breast Cancer Welfare Association Malaysia (BCWA) had joint-venture to increase public awareness that breast cancer is 'gender blind'. Means besides female, male will get breast cancer too and it is common in Malaysia. They wanted to promote the importance of self-examine and early detection while raising funds for BCWA's "Hospital Angels" programme. Trained specialists will visit newly diagnosed breast cancer patients and help them learn to cope with the disease in an encouraging and positive environment under this initiative. 
Funds that are raised via Neubodi's "Pedal Forward" cycling convoy that concluded and exclusive sales from its GO PINK collection during their launched on last weekend at 1 Utama Shopping Centre, Ground Floor, Highstreeet Concourse. RM10 from every PINK BRA purchase will also be donated to BCWA.
Ms Anne Tan, Director and Founder of Neubodi Holdings Sdn Bhd said that as a leading lingerie brand in Malaysia, they hope to educate their customers and the public on societal issues through memorable initiatives as part of their "DONATE, SUPPORT, RECYCLE Bra Drive. They will continue to drive the awareness of breast health, breast cancer and importance of early detection and hope to provide a better life for women in n challenging circumstances. They will have long-term partnership with BCWA.
Pioneering women welfare initiatives, Neubodi received KPWKM's CSR Malaysia Award (SME Category) in July 2017 and the Bra Drive is being held for a fifth year and has to-date collected some six tonnes of bras.
Y, Bhg. Dato' Dr Siti Norlasiah Binti Ismail, Director General, National Population and Family Development Board under the Ministry of Women, Family and Community Development (KPWKM) hand over to BCWA an official cheque donation of RM60,000 from Neubodi's Pedal Forward initiative. Over 100 cyclists journeyed 18km to personally raised funds for a month prior to the event. Funds were collected viz MyStartr, a crowdfunding platform which is Malaysia's first programme.
Celebrities like Amber Chia, ANgnes Wang, Carrie Lee, Jan Chia. Lavin Seow and Thanuja Ananthan, public figures like Puan Sri Dato' Akmal, Patron for Non-Communicable diseases, Alcin Lim, Malaysia's first national paralympic handcyclist and two-time gold medalist, fashion designer, Key Ong and lots more had participated in the Pedal Forward cycle too. For more details do visit their website at and their facebook page at
Mommy Jane had done my part on the bra donation at 1U last weekend and hope all of you could do your part too for this charity event to raise awareness on the Breast Cancer. All you have to do, is to bring your unwanted bra to any of the Neubodi outlets nationwide for donation. The money received from the recycle will light up many lives and keeping textile away from the landfills. The campaign will end on 5 November 2017 and do remember to do your part to the society. Thanks in advance for all your supports.


  1. Wa...this campaign is good..i have so many unwanted bra...will bring em all to OU soon..eventhough its unwanted but still can use...

    1. Amanda, thanks for your support in helping more peoples out there who really need it.

  2. Ahaaa this had me stare with awkward face... What a good campaign they have for awareness

  3. Erg I fell awkward to donate my bra as it a provate things and to personal. However I do support this!

  4. Really support this event. Want to donate my old bra too ..

  5. Hahaha..never donate any of my bra yet...its a good things to know that this bra will go to the new owner who need it d most and for those not suitable to use will go thru dat recycle power program...good job neubodi...

  6. Dulu, ada satu ketika... orang minta bro pakai bra.. sebab terlebih besar... now tidak lagi

  7. support support. so fast its another year already