Tuesday, September 1, 2020

Ayam Brand & JAKOA Uplift Communities in Kampung Orang Asli By Support #AyamWithYou Campaign

All of us have felt the economic impact of COVID-19 through reduced economic opportunities especially for Orang Asli community. To help out Orang Asli communities in Selangor, Ayam Brand™ in cooperation with the Department of Orang Asli Development (JAKOA) is introducing the #AyamWithYou community care campaign.


The #AyamWithYou community pantry is now self-sustaining in 13 locations nationwide with communities coming together to give and to take daily essentials such as food, to help those in need, supported by product contributions from Ayam Brand, Mission Foods and Alce Nero. 
Starting with Kampung orang Asli Changkat Bintang, they will get one month’s supply of Ayam Brand and Alce Nero products being contributed to a total of 39 Orang Asli families from these communities.

The Director General of JAKOA, Prof Dr Juli Edo said that the #AyamWithYou campaign was needful for its tangible and psychological support of Orang Asli communities through the contribution of food essentials during these challenging times. He further said that with the stimulus provided for Orang Asli, it has helpf many communities nationwide but they are still facing economic challenges, specifically putting food on the table. The #AyamWithYou campaign is a timely and positive uplift for Orang Asli communities, a reminder that they are not alone, as organisations and individuals have their interest at heart. Their thanks to Ayam Brand and Alce Nero for their generous contribution of premium healthy food products.

As the communities are deep in the interior, JAKOA will take on the logistics support, and coordinate with the Tok Batin to distribute a box of 27 products to heads of households in each community, while ensuring that social distancing is practised. As we know that these communities are hard hit economically, and the contribution of food items with longer shelf lives is a vital lifeline. We hope more organisations join the #AyamWithYou campaign, or initiate their own charitable giving. 


Ayam Brand™ through its long-running Corporate Social Responsibility programmes  has contributed more than 2 million healthy meals for charity, providing nutritious food to more than 21,800 people from 524 charity organisations and NGOs over the past 13 years. The #AyamWithYou community care campaign has supported front liners at Hospital Sungai Buloh, the homeless, the differently abled, orphans, single mothers and the elderly since the Covid-19 pandemic started in Malaysia. Approximately 20,000 Ayam Brand products have been distributed to date.

Ms Teoh Wei Ling, Ayam Brand Malaysia’s Marketing Manager said that they have reached out to different communities, especially those in need through the community care campaign, and are glad to work with JAKOA to support Orang Asli communities. Their products are nutrient dense with reduced sugar and sodium that well suit Orang Asli diets. They modified the community pantry concept as there are fewer donors due to the isolated locations. They welcome other brands to join them in supporting these communities. The take away from the #AyamWithYou campaign is that as communities they can lift each other up.

#AyamWithYou campaign was a welcome surprise to residents of Kampung Orang Asli Changkat Bintang in Selangor

Tok Batin Hassan bin Kaku explained that times are very tough for them as economic activity in their area has reduced, and opportunities are scarce.  This contribution from Ayam Brand and JAKOA eases some of their worries on providing for their families. They appreciate the thoughtfulness, and the quantity of quality products. This can keep all 47 families here fed for a month or longer. They have not tried tuna, saba or pasta before so this is also a culinary adventure for them!

A villager said the contribution was a windfall, generous and highly welcomed by the Changkat Bintang Orang Asli community. All of them know Ayam Brand, but it is a luxury or special occasion treat and now they have enough to last a month. They don’t even need a can opener for the tuna, saba, baked beans and santan. They are feeling that the rest of Malaysia is with them too through the #AyamWithYou campaign.

To find out more about the #AyamWithYou community care campaign, please visit their website at www.ayambrand.com.my. 

Mommy Jane and Little Angels will do our part too to help those in needs especially during Covid-19 pandemic. Hope more organisations and Malaysians will come out to help the Communities who were badly affected by donating food, money and essential items so that everyone have the opportunities to lead a happy and healthy life.


About Ayam Brand

Ayam Brand, a household name in Malaysia and Asia for 128 years, is famed for its wide range of quality and healthy canned food that are preservative free and contain no added MSG. Ayam Brand products are manufactured in state-of-the-art facilities that meet the highest international standards with worldwide-recognized certifications (HACCP, ISO 9001) and are certified ‘Halal’. Since 2013, Ayam Brand has been ranked in the Top 10 of Malaysia’s most chosen FMCG brands, according to the Kantar Worldpanel’s Brand Footprint Study.

4 comments:

  1. Great initiative by Ayam Brand. I want to do my part too. :)

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  2. Great to have a big Corporation to help out those in need especially during these pandemic.

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    Replies
    1. Susan, agreed with you. Hope more Corporations will come out to help more peoples especially women.

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