Thursday, March 21, 2024

IPC Shopping Centre and Alliance Bank Celebrating Children and Youths for Championing Sustainability Through Green Solutions


Mommy Jane and Little Angels went to IPC Shopping Centre during the weekend to witness the innovative ‘green creations’ of the 40 finalists of the IPC Little Eco-Heroes Awards. The prize award ceremony unfolded with 20 winners announced in both individual and group categories for primary and secondary schools. Each little eco-hero was recognised respectively as champions for their outstanding creativity, practicality, innovation, aesthetics, and unwavering commitment towards sustainability. 

Top 10 winners of the IPC Little Eco-Heroes Awards Secondary School Individual & Group Category with Dr Aaron Sum, Group Chief Strategy, Marketing & Business Development Officer of Alliance Bank (left) and Karyn Lim, General Manager of IPC Shopping Centre (right) 


Top 10 winners of the IPC Little Eco-Heroes Awards Primary School Individual & Group Category with Dr Aaron Sum, Group Chief Strategy, Marketing & Business Development Officer of Alliance Bank (left) and Karyn Lim, General Manager of IPC Shopping Centre (right)


IPC Little Eco-Heroes Awards was introduced in November 2023 which saw 151 submissions from children and youths eager to showcase their innovative, eco-friendly ideas to solve environmental challenges. 40 of these ideas were then brought to life through either functional or non-functional prototypes made of recycled or recyclable materials and displayed at the gallery located at the Atrium behind its Concourse, Level G from 1 – 10 March and were open to public votes. 



Me and my Little Angels together with all the visitors in IPC of all ages were also invited to pledge to be Guardians of The Planet and engage in exciting activities including a Recyclable Rescuer Race, Super Recycle Bowl, and Recycling Ranger Challenge at the Concourse set-up. This unique approach not only offered an enriching edutainment experience for all during the school holiday period but also encouraged visitors to explore waste repurposing and recycling concepts. Participants who successfully navigated the sustainability-themed obstacle course were also treated with enticing, rewards including 100 Tack Points and tote bags sponsored by Alliance Bank. 

Ms Karyn Lim, General Manager of IPC Shopping Centre

Ms Karyn Lim, General Manager of IPC Shopping Centre said that since the first day of their operations 20 years ago, IPC Shopping Centre has always been about living sustainably and giving back to our planet. Beyond incorporating green practices into their daily operations, they aspire to inspire and enable the community around us to embrace their responsibility for the environment. They also had upgraded their Recycling & Buy-Back Centre (RBBC) in 2022 and introduced their EV charging stations last year to make it easier for all the visitors to make eco-friendly choices. When the many people come together to do their parts, the results can be astounding. That is why they are always excited to join hands with partners such as Alliance Bank who share the same passion towards sustainability to drive initiatives such as the Little Eco-Heroes Awards. It is truly inspiring to see so many children and youths coming together to explore ways to make a real difference in sustainability and community well-being. As they wrap up their Little Eco-Heroes Awards, they hope that this would be the beginning of a journey to a greener future.

Dr Aaron Sum, Group Chief Strategy, Marketing & Business Development Officer of Alliance Bank

Dr Aaron Sum, Group Chief Strategy, Marketing & Business Development Officer of Alliance Bank added that they recognised that as a bank, their responsibility extends beyond traditional banking services. In line with theirr renewed brand purpose ‘The Bank for Life’, they aspire to be a bank that truly engages and serves the communities in which they operate. One significant way they demonstrate this commitment is by providing platforms like the Little Eco Heroes Awards, that encourages the young generation to actively participate in contributing to the betterment of the community or leaving a positive impact on their environment. They are proud to be part of this meaningful initiative that enables both children and youth a stage to shine, inspiring them to become ambassadors of change.”




The IPC Little Eco-Heroes Awards featured 5 award categories, each celebrating a different aspect of young eco-innovation. Beyond the personalized certificates and unique trophies crafted from recycled materials, the winning teams and individuals were granted Tack Points (120,000 valued at RM1,000 for the group category and 30,000 valued at RM500 for the individual category). Additionally, cash rewards were deposited into their Alliance Bank accounts, with RM500 for the group category – one recipient per team, and RM200 for the individual category, adding a tangible recognition to their remarkable achievements. 

Winners of the IPC Green Tenant Awards 2023


IPC Green Tenants Awards

Beyond its shoppers, IPC Shopping Centre also celebrated tenants who demonstrated effective waste segregation practices within the outlets and sending them to the Recycling & Buy-Back Centre (RBBC) for proper waste disposal through the IPC Green Tenants Awards.


During the prize ceremony at the IPC Little Eco-Heroes Awards, Spotlight bagged the prestigious Gold Award with an outstanding 89% recycling rate, making an impactful contribution of 17,216kgs to the RBBC in 2023. Popular & Urban White as well as Poney achieved an impressive 86% recycling rate, securing the Silver and Bronze Award respectively. Special recognition was extended to F&B tenant, De Rayyan's Café for their outstanding recycling practice with a 78% recycling rate, contributing to 7,597kgs of recyclables, including food waste to RBBC in 2023. These top performing tenants were not only honoured with IPC’s Green Certification of Waste Handling Excellence, they also received a half-month rent rebate on service charges and a cash rewards of RM2,500 which is to be distributed among retail staff. 

Other winners of the award who saw more than 75% recycling rates include Sketchers, LC Waikiki, Toys “R” Us, Happikiddo, Little World, Signature, and Crocs. These tenants were presented with IPC’s Green Certification of Waste Handling Excellence during the IPC Little Eco-Heroes Awards prize ceremony. 

Judges of the IPC Little Eco-Heroes Awards

From left to right: 

  • Mark Tan, Deputy General Manager of IPC Shopping Centre; 

  • Dr Aaron Sum, Group Chief Strategy, Marketing & Business Development Officer of Alliance Bank; 

  • Yang Berusaha, Dr. Mohd Azly bin Zakaria, Assistant Director of Co-Curriculum Development & Excellence Unit, Sports, Co-curricular and Arts Division, Ministry of Education Malaysia; 

  • Yang Berusaha, Puan Rizawani binti Mustafa, Assistant Director of Co-Curriculum Development & Excellence Unit, Sports, Co-curricular and Arts Division, Ministry of Education Malaysia;

  • Karyn Lim, General Manager of IPC Shopping Centre; 

  • Shayne Koh, Head of Group Digital, Marketing and Branding of Alliance Bank

For more information about the IPC Little Eco-Heroes Awards and Green Tenants Award, visit ipc.com.my/littleheroes. Chekc out my video on the event below...

Mommy Jane and Little Angels were amazed with the creations of the little participants as they compete for IPC Little Eco-Heroes Awards. It is not only develop their motor and cognitive stills, the award also fostering creativity, teaching them on the lifelong sustainability habit, and promoting problem-solving abilities and those joining in teams, it helps the kids to gain experience co-operating with others, resolving conflicts, and developing emotional intelligence through team works. Good job to all the Tenants who works together with IPC for this initiative and congrats on your winning too. Hope my Little Angels could learn from this event to Reduce, Reuse and Recycle to eliminate waste and protect our environment and planet to make it a better place to stay for everyone!



About IPC Shopping Centre:

Malaysia's first meeting place anchored by IKEA with the big blue box store and a vital part of Ikano Retail's growing portfolio in the region. Strategically nestled in the heart of the mixed-use development of Mutiara Damansara since 2003, it serves as a familiar, cosy home away from home for their community and beyond. Blending its Swedish heritage with innovation, IPC Shopping Centre leads in sustainability with the flagship Recycling and Buy-Back Centre and other green initiatives in fostering community engagement and showcasing their commitment to a greener future. IPC Shopping Centre enhances everyday life as the preferred one-stop retail hub with diverse offerings that goes beyond transactional shopping, but also a space for continued connection, discovery and inspiration for its visitors.




2 comments:

  1. Congrats to all the winners!

    ReplyDelete
  2. Great idea to have such contest to encourage kids to recycle and create out of trash.

    ReplyDelete