DUGRO STAR CAMPAIGN

I remembered when I was young that time, I always dream of becoming a Star. A Singer Star perhaps that will attract so many peoples' attentions on me but that didn't have the opportunity to it but right now Dugro gives Malaysian children the chance to shine through the nationwide DugroStar Campaign...

Celebrate a child’s star quality with Dugrostar™, an exciting performing arts platform organized by Dugro®, a growing up formula brand, to inspire children todiscover their fullest potential and showcase their talents to the whole country!

With Dugrostar™, every child gets to be a star! This opportunity is open to children in two age-based categories: three to six years and six plus to 10 years. Participants in each age category can enter in these segments - singing, dancing, playing an instrument or a combination of these talents, and perform individually or in a group of up to six children.

From 22 August to 12 October, join proud parents across Malaysia to rejoice in the special talent of their child by participating in this unique opportunity.  Parents can register their child in three ways – by uploading a video of their child’s performance at www.dugro.com.my; by visiting select nationwide roadshows where live recordings can be made at the Dugrostar™ Recording Booth; or by submitting the completed registration form with a recording of their child’s performance and mailing it to the address found on the registration form.

What’s more, participation in Dugrostar™ is absolutely free, with no proof of purchase requirement! Children can also enjoy exclusive Dugrostar™ collectibles with any purchase of Dugro® 900g softpacks during the campaign period, such as piano or guitar bags, cool jackets and watches, and much more!

A total of two hundred and eighty (280) young finalists will be shortlisted for the next phase, involving live performances at seven malls across Malaysia held from 24 October to 16 November. At each location, First, Second and Third Prize winners for each age category will win great rewards, while all finalists will receive attractive prizes as a token of appreciation for their hard work!

The Story BehindDugrostar™

“We know that every child is gifted in their own way, and they each have the potential to be a star. What’s more, developmental experts around the world believe that nurturing children from their early years is essential.  For example, Facts for Life, a publication by UNICEF in collaboration with other global organizations, states that children learn more quickly during their early years than at other time in life.[1] This is why we believe that it’s essential to cultivate their talents and creativity from a young age, when they are most eager to absorb new ideas and experiences,” said Ms Monique Suryokusumo, Marketing Director, DanoneDumex Malaysia.

CW and WH's Before and After the transform to become a Star of the day

“Out of the many talents, we’ve chosen to focus on performing arts because it is an important avenue for children to express themselves creatively. In addition, research has shown that the performing arts can offer children many benefits, from developing confidence, discipline and motivation to improved language, memorisation and problem-solving abilities. In this way, we hope to inspire young children to dream big and show us just what they’re capable of, and we invite all parents to give their child the star treatment they deserve, by taking this opportunity to celebrate their child’s talents and sharing it with the world!”

WT also wants to become the Star of the Day...

Gracing the launch of Dugrostar™ were several members of the judging panel and campaign advisors comprising child experts as well as performing arts professionals such as Ms Elaine Yong, Developmental Psychologist and Lecturer at the Department of Psychology at Sunway University; Ms Ruth Liew, Director of Malaysian Child Resource Institute and Child Developmentalist; Mr Zaid Mohamad, Columnist, Best-Selling Author, Parental Coach; and Mr Az’farrBaginda, Theatre Practitioner, Educator, and Principal of Blubricks, a speech and drama centre.

Dugro® is a growing up formula brand. Its latest innovation, Dugro® with 5Nutri, helps support overall multi-dimensional growth in children which include five key growth areas: mind, bone, immunity, digestion and vitality.

For more information on Dugro® and Dugrostar™, log on to www.dugro.com.my or call the DumexCareLine at 1-800-38-1038.

Just Me and Sherry...

Since I had missed my chance to became a Star last time, never mind, as the opportunity now does came to me as me and my blogger friend, Sherry Go dress like a Star and took some photos for remembrance. Looks gorgeous, right ? Ha ha ha.... Tqvm Dugro for giving all the children include my Little Angels to become the Star for the day and really hope they'll become the real Star soon. So, what are you waiting for, video your kids' talents, register them and send the CD and the form to the address given or by uploading your child's performance at www.dugro.com.my or go to the selected nationwide roadshow. Lots of options available. Who knows, their talents show off and your kids will win all those attractive prizes and able to perform to Malaysians and further spread their wings to across the World...

Family fun time at Kidzania...