Tuesday, October 21, 2014

Maybelline Big Eyes Mascara

Maybelline New York, the No. 1 colour costmetics brand in the World and Malaysia introduces its latest innovation and newest extension to the popular Volum' Express mascara line today. Named the BIG EYES MASCARA, it is the brand's 1st dual-ended mascara that lets you command complete control over your lashes to create 2X bigger eyes with just one sweep of the wand !
Pink Fong, Marketing Manager of Maybelline New York Malaysia, explained during the product launch that the BIG EYES MASCARA is designed specifically to solve common problems women encounter when trying to achieve the 'Big Eyes' look. "One of the biggest concerns Asian women face when using makeip is how to play up the eyes. Everyone wants to have bigger eyes, or the 'Big Eye" effect. However, many of us face the same problems such as small eyes, droopy eyelids, short eyelashes or even eyelashes that just won't curl properly, no matter how many times you try!"

To solve these problems, BIG EYES Mascara provides the simple solution by offering 2 types of brushes i.e. the Big Brush that comes with its full bristles which is perfect for creating ultra-lush volume and 'push-up' effect on lashes. The Micro Brush has an ultra-fine width that allows you to precisely brush and coat even the tiniest lashes especially for hard-to-reach corners and lower lashes.
Jojo Tan, Senior Product Executive of Maybelline New York Malaysia highlighted how to use the wonderful new mascara to get big eyes instantly. "Curl your lashes first and coat the upper lashes evenly with the Big Brush for dramatic volume - this addresses those with straight lashes; even if your upper lashes are short, you can use the Micro brush to define tgen without smudging before the using the Big Brush to build volume and create dramatic effect. To complete the look, use the Micro Brush to reach the inner corners and lower lashes - this especially helps when you have short, fine lower lashes or droopy eyelids. Regardless of the problem, the result is 2X bigger eyes!" she said.

The fashion industry plays a big part in inspiring makeup trends and Maybelline New York fully understands how fashion and beauty go hand in hand. Taking trends from the catwalk to the sidewalk, Maybelline New York offers modern women with stylish shades, innovative formulas and revolutionary textures at an affordable price, thus allowing them to transform themselves effortlessly and beautifully.

In conjunction with the roll-out of BIG EYES Mascara, Maybelline New York invited blogger fashion designer Kittie Yiyi to style the models at the launch with outfits from her Pre-Fall Collection. Each of the models were syled according to one of the three Maybelline New York 'Big Eyes" Look with her fun and quirky designs.

You can also complement your 'Big Eyes' looks with Big Eyes Shadow, Maybelline New York's 1st eyeshadow palette that promises to give you +30% bigger eyes. The unique 24-hour gel-powder formula glides on like a gel but spreads smoothly like a powder, giving you intense colour payoff. The thoughtful 'Apply As You See' palette design makes big eyes makeup possible, even for beginners. In a matter of minutes, you too can achieve +30% bigger eyes with the 1st big eyes shadow palette !
If you've always dreamed of becoming the 'it' girl, now's your opportunity to shine ! From 10 November onwards, take part in the "Get the Party Started with Maybelline" contest and stand to win an all-expenses paid make-up party of your dreams!!!

All you need to do is :
a) Buy RM50 worth of any Maybelline New York products
b) Take a 'we-fie' photo with five of your girlfriends and upload it on themaybellinesimplefab Facebook page. Tag everyone including Maybelline
c) Write a creative caption to describe your dream party.
d) Email the photo and proof of purchase to Maybelline atmaybellinemalaysia@loreal.com
e) The 3 most creative entries will win the makeup party of their dreams and the winners will play host to their five tagged girlfriends at the party of a lifetime, with all cost and expenses fully sponsored by Maybelline! Wow...
Me with Sherry, Elana and Miera. See the different...
From 22 December to 3 January 2015, you can also join Maybelline as they 'Take The Party to Watsons'. There will be a special booth set up at selected Watsons stores, where expert makeup artists will give free makeovers and advice to women who want to achieve the 'Big Eyes' look effortlessly with Maybelline. If you're a Watsons VIP card member, you'll stand a chance to double your prize and even win an exclusive Kate Spade bag when you join the contest. Good luck to everyone here...

Can see the different now. My eyes now looks bigger and prettier
Maybelline New York BIG EYES Mascara is available in Black and retails at RM45.90 each while Big Eyes Shadow comes in three colours i.e. Gorgeous Pink, Smokey Brown and Copper Gold also retailing at RM45.90. So, if you want to have a bigger and prettier eyes, do get them now...  

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