INSPIRING
THE NEXT GENERATION OF
SMARTER FUEL EFFICIENT DRIVERS
The
Shell FuelSave College Competition comes to a successful end today with all 10
participating schools coming together to celebrate their efforts in the finale
event at Publika. IACT College emerged as the 2014 winnerand took home the
championship trophy, RM15,000 cash prize and potential internship
opportunities with Shell Malaysia and its media and communications agency
partners. Wow... Congrats to IACT College for all of your hardwork...
Held
for the fourth consecutive year, the Shell FuelSave College Competition which is an
initiative by Shell Malaysia, challenged students from public and
private universities to plan and execute an integrated marketing and
communications campaign to promote and educate Malaysia’s Gen Y drivers on fuel
efficiency and smarter driving habits.
Taking up the challenge this year were teams from Monash University, Tunku Abdul Rahman University College, HELP University, UCSI University, Sunway University, IACT College, Taylor’s University, Universiti Putra Malaysia, National University of Malaysia (UKM) and Universiti Teknologi Mara (UiTM).
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| Participating Universities |
This year the competition took a new turn and required the participating teams to take their campaigns beyond their campus to the general public. Their main task this year was to drive as many people as possible to make a commitment to practise fuel efficiency by making a #ShellPledge.
Teams
conducted a month-long social media campaign that promoted practising fuel
efficiency and encouraged people to participate in the#ShellPledge contest. They also
ranon-ground activities where they brought their campaigns to the public in
their efforts to recruit Malaysians to make the #ShellPledge.
 |
| Tuan Haji Azman, Managing Director of Shell Malaysia Trading Sdn. Bhd |
Speaking at the event,
Tuan Haji Azman, Managing Director of Shell Malaysia Trading Sdn. Bhd. and
Shell TimurSdn Bhd. said, “This year we raised the bar for the participating
teams by challenging them to reach out to the publicto promote the #ShellPledge
contest. And they really showed us their creativity, critical thinking
andinnovation skills in their campaign execution. It was very interesting and
rewarding to see the way they utilise their social media platforms to capture
the attention of the public and get them to take the #ShellPledge.”
The campaign journey
for the teams this year started in September with a
briefing and mentoring session by industry experts to coach them on how to put
together a successful marketing and communications campaign to motivate their
audience to take the #ShellPledge. They then presented their proposals to a
panel of judges for approval before executing their plans.
In
a final bid to gain points to win the competition, the teams gave it their all
in a Bonus Round Challenge earlier today. They had to complete a series of
three challenges that were based on the Shell FuelSave Tipswhich tested their
knowledge on fuel efficiency and smarter mobility.
“The Shell FuelSave
College Competition is part of Shell’s efforts to reach the younger generation
and educate them on the importance of practising smarter mobility to enjoy
improved fuel efficiency. Through this initiative and its relevant activities
such as the #ShellPledge, we hope to inculcate in our future leaders the
value of being environmentally conscious and encourage them start doing their
part now to achieve a sustainable energy future,” added Tuan Haji Azman.
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| Taylor's University and UPM |
Taylor’s
University was the first runner-up winning RM8,000 and a trophy while Universiti
Putra Malaysia was the second runner up taking home RM5,000 and a trophy as
well. In
addition to the prizes for the winning teams, a special award was presented to IACT
Collegefor collecting the most pledges for the #ShellPledge contest. They were
presented with a cash prize of RM2,000 by Ms. Lee Ai Hoonthe General Manager of
Marketing of Bermaz Motor SdnBhd – exclusive distributor of Mazda vehicles in
Malaysia. The #ShellPledge contest which
ended on 31 October 2014 will see the grand prize winner driving away in a new Mazda2 SKYACTIV, co-sponsored
by Bermaz Motor.
 |
| Great singing performance by You-Tube Sensation, Elizabeth Tan which is also my cousin sister |
A
triumphant IACT College team leader, Joey Tong said, “Being part of the Shell
FuelSave College Competition was a fantastic experience and being named the
champion is truly an honour. We were thrilled to practice the skills we learn
in class and to see it translate in a real campaign while being able to share
the value of practising smart driving tips for better fuel efficiency with the
public.”
The
#ShellPledge contest ran from the 1st till 31st of
October 2014. The public was encouraged to participate in the contest by
submitting a photo and caption on Instagram or viawww.shell.com.my/shellpledge with a message on
smarter driving habits and fuel efficiency tips. Submissions were required to
be hash tagged with #ShellPledge to make it to the Shell Pledge wall and be in
the running to win a Mazda 2 SKYACTIV and other exciting prizes. Winners will be announced November 15, 2014
onwards via e-mail, telephone or Instagram. For
more information and to view the pledges made by the public, please visit www.shell.com.my/shellpledge.
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| Me and my cousin |
Thanks to Shell Malaysia for the invitation to be the first to witness the Champion being crowned at the Shell FuelSave College Competition Finale 2014. All participants had tried their very best to win this contest and bravo to all of them for taking all their effort to make it a successful teamwork. I enjoyed very much on the singing performance by my cousin, jokes, food and the happiness of the winners as their effort had been paid off. Congrats again and hope this contest will be carry on every year to educate all the students on the driving habits and fuel efficiency tips...
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