Tuesday, July 11, 2017

MYCHAMPION, an Educational Mobile Application to Unleash Child's Potential

I'm sure all of us have a little ambition during our childhood, be it a specialist doctor or an actor or a teacher or a scientist. When I was young, my ambition is to become a teacher but I did not achieve my childhood ambition because I was unsure of how to realize it at a young age, thus the hidden gifts and talents were not revealed due to lack of support and guidance given. 
CHAMPS, a Malaysia's household well-known child health supplement brand who always believes in nurturing champions since young had provided the best in developing children's growth mentally and physically from product offers to marketing activities. CHAMPS has proudly launched the first localized and educational mobile application, MYCHAMPION in line with the Ministry of Educational Malaysia's vision to uphold quality education system to develops individual to their full potential and fulfills the aspirations of the nation. Mommy Jane was invited to the launch of MYCHAMPION at MBO, Starling to understand how the new Mobile Application could help my Little Angels to realize their ambitions.
Mr Billy Urudra, Chief Commercial Officer of CCM Pharmaceuticals Sdn Bhd said that in CHAMPS, they believe every child is a champion in his or her own unique way. They also emphasize the importance of parents' and teachers' role in grooming our young children to achieve their ambitions. MYCHAMPION is a mobile application specially designed for children age 7 to 12 old, it is an educational yet fun tool to help them to understand and explore their ambitions through the digital platform. It is available in English and Bahasa Malaysia and completely free for download since 1st May 2017 in Apple store and Google play.
Mr Billy Urudra, Chief Commercial Officer of CCM Pharmaceuticals Sdn Bhd
There are 5 professions at MYCHAMPIONS mobile application i.e. Doctor, Athlete, Celebrity, Pilot and Chef. Children get the chance to explore and learn about the different occupations in the App in 5 various scopes. In the Doctor's profession, it starts with general science followed by knowing our body, tools of the trade, specialization as well as medicine and diagnosis. The content is designed with a series of interesting and mind-triggering questions to engage our children and to help them to learn beyond the school's curriculum. Besides that, the "Did You Know" section provides fun facts to help our children's understanding of each profession.
Encik Shamsul Idham Ahad, General Manager of OTC Business, CCM Pharmaceuticals Sdn Bhd said that the Company was honored to team up with Watsons Malaysia for the strategic partnership in launching this mobile application. The strong presence of Watsons, being the largest health care and beauty care chain store in Asia is able to provide CHAMPS with the spring board to leap into digital marketing and strengthen their ties.
Encik Shamsul Idham Ahad, General Manager of OTC Business, CCM Pharmaceuticals Sdn Bhd group photo with Mr Danny Hoh, Head of Marketing of Watsons Malaysia and Caryn Loh, General Manager (Country Head) of Watsons Malaysia and Mr Billy Urudra at the launch 
Caryn Loh, General Manager (Country Head) of Watsons Malaysia said that they are delighted to be associated with an innovative yet educational initiative by CHAMPS, a leading children's vitamin brand for many years, At Watsons Malaysia, their focus is on health and wellness which also extends to children, whom they believe are our future leaders. The MYCHAMPION mobile application facilitates parents and kids in shaping their thinking process from a young age on how they would like to envision themselves in the future. With the e-commerce partnership, it encourages the MYCHAMPION application users to engage with the application, ultimately benefiting from the e-vouchers that Watsons Malaysia will offer as a reward at online store (www.watsons.com.my/champs). Unleashing a child's potential is key at a young age and a platform like the MYCHAMPION application facilitates that interactivity between parents and children in a fun and educational way.
The VIPs, teachers and students for a group photo 
With this partnership, CHAMPS has the privilege to feature the exclusive Facebook contest where customers can win Virtual Reality set, special CHAMPS promotion at Watsons and many more marketing activities to excite and reward the users. The App will also be featured in The Star paper under Parenting Section, Kuntum magazine plus school visits during the launch period. Watson's vouchers will also be inserted in the Kuntum magazine starting from May 2017 until October 2017 and these vouchers allow the users to purchase CHAMPS products at a special discount, as part of the marketing initiatives to attract our children to download and use the educational application.
CHAMPS is the Halal-certified children's health supplement, trusted by mothers in Malaysia for over 30 years as the "Mothers' Choice for Champions". CHAMPS offers a wide range of products consisting of Multivitamin, Vitamin C and others with a variety of flavours and shapes. 
Mommy Jane and Little Angels had tried out MYCHAMPION mobile application. We had tried to solve as many questions as possible and it is indeed fun. The most important is, it is a bonding moment while we learnt together. After increase our knowledge at 5 different fields, we claim our rewards that helps Mommy Jane to save more on their vitamins. Daily dosage of CHAMPS vitamins had build the antibody of my Little Angels. With the strong immune systems, my Little Angels are growing up happily and healthily. With the new MYCHAMPION app, I'm sure it will guide my Little Angels to unleash their potentials in multiple areas.





21 comments:

  1. Yes. Gonna share the information with my sisters so that they can enjoy it with their kids.

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    1. Rawlins, l'm sure your nieces and nephew will learn on the different roles.

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  2. Great event for kid. They definitely need this kind.

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    1. Cindy ring, agreed with you. My children need it too to learn something new.

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  3. This comment has been removed by the author.

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  4. A good education platform for the children and at the same time they can claim for rewards.

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    1. Betty, that's right. They learn and l can save. Good for both of us.

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  5. That is such an interesting mobile application, and the launch seemed to be a great way to connect and learn together. Cheers!!

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    1. LYO, agreed with you. Great bonding session with my kids.

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  6. You may want to read this article about essay writing

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  7. This sounds like a cool and fun app! I'm going to check on this one if it's available in North America. Thanks!

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    1. Sharonoox, you're most welcome and it is available there too.

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  8. looks like a great app for sure... nothing like an educational app to encourage the kids to learn more.. kids nowadays get bored fast

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    1. Miera, true. Encourage them to play while learning.

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  9. What a wonderful application for children and their parents. BTW, I think most of us wanted to be teachers... I was too young to know what's ambition and my mom just helped me with the teacher essay. LOL

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    1. Emily, agreed with you. Hope you already achieved your ambition.

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  10. Very nice initiative, and a great opportunities for the parents to have good interaction with their children.

    xx
    Puiyeesss

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    1. Pui Yee, definitely agreed with you.

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  11. Wow~ Don't know Watsons have this kind of event too. =D

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    1. Shining, great initiative for them to produce a learning child.

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