Monday, May 7, 2018

Cadbury Dairy Milk in Lickables

Good news to all the Chocolate Lovers and to all the fans of Cadbury Dairy Milk Malaysia, the world's best-selling confectionary brand. Mondelez International (Malaysia) had introduced Cadbury Dairy Milk in Lickables which is Cadbury Dairy Milk's newest treat in a new and unique chocolate treat. Mommy Jane and Little Angels were invited to try out the latest addition on last Saturday.
When we reached the Talent Lounge, my Little Angels proceed with the first activity i.e. cup cakes decoration. With the guide from the Cher Cher there, they decorated their cupcakes with their favourite cream.






















The second activity is to write a love message or they can even draw to express their love on the Cadbury with Love Board. The 3 most creative messages will win a hamper each and my Little Angel, Tao had wrote "Cadbury Always Deem the Best with Unlimited Real Lickables Yummylicious". With his creative message, he took home 1 of the prize with so many bars of his favourite Cadbury chocolates in a box. 











The third activity that we had is the Food Art Workshop where my Little Angels able to learn from Samantha Lee on how to do a Bento with the Cadbury Dairy Milk in Lickables.

It's no secret that the love we as parents feel for our children is often described as incomparable to any other kind of love. We always want the best for our little ones and this will include presenting our children with the best reward they can find. With this in mind, the confectionary conglomerate developed Cadbury Dairy Milk in Lickables, a delectable treat made with love aimed at cultivating the parent to child bond.

Cadbury Dairy Milk in Lickables comes in a unique UFO-shaped container with bright purple Cadbury packaging that will spark anyone's curiosity to uncover what's inside. While half of it contains the delicious treat oozing with Cadbury Dairy Milk's mousse-like chocolate which combined with the goodness of wheat crispies and the crunchiness of Oreo cookie bits. The other half opens up to another surprising treat featuring a Pokemon character toy, every child's favourite toy and there are more than 25 Pokemon toys to be collected. Wow...
Mr Vikram Karwal, Mondelez International Associate Director of Southeast Asia, Chocolate at the launch of Cadbury Dairy Milk in Lickables said that for the very first time, Malaysians can now enjoy Cadbury Dairy Milk in a creamy format that goes well with a crunchy texture. The delicious taste of Cadbury Dairy Milk along with the collectibles are sure to delight many consumers especially parents who want to delight their children with a special treat. Adults too get to regain their sense of childlike wonder with nostalgic and memorable toy characters such as Pokemon. This coincides with the theme of the Cadbury Dairy Milk in Lickables campaign, #CadburyWithLove where they aim to encourage everyone to share moments of love with each other.
Mr Vikram Karwal, Mondelez International Associate Director of Southeast Asia, Chocolate
The innovative chocolate which was first launched in India in March 2017, made its long-awaited arrival to the Malaysian chocolate scene. As a leading growth driver in the chocolates category, Cadbury Dairy Milk in Lickables is part of Mondelez's effort to progressively innovate and keep bringing exciting formats and unique taste experiences that will continuously delight Cadbury's customers.
[L-R] Nisha Nair (Mondelēz International Brand Manager of Chocolate), Vikram Karwal (Mondelēz International Associate Director of Southeast Asia, Chocolate) 
and Nikhil Nicholas, (Mondelēz Malaysia Chocolates Category Manager)
"Our ambition is to continue being an iconic and well-loved brand for Malaysians. We are optimistic that Cadbury Dairy Milk in Lickables will drive a sustained growth for our business in Malaysia. As a category leader, we see limitless opportunities with this breakthrough product which has already become a huge success for Cadbury Dairy Milk in other markets and judging from our consumer research and feedback, we are sure that Malaysian consumers will love it as well," continued Vikram. 
All the children were so happy getting one of the Cadbury Dairy Milk in Lickables each after the launched
Check out the video of the event below...

The new Cadbury Dairy Milk in Lickables is now available in major Hypermarkets and Supermarkets, nationwide with a selling price of RM4.20 for 20g. For more information, do visit their Facebook page at www.facebook.com/CadburyMalaysia.

Mommy Jane and Little Angels love the taste of the Cadbury Dairy Milk in Lickables. The striking purple colour had attracted my Little Angels to get hold on it and they are eager to know what type of Pokemon toys that they will get it. The taste of the chocolates with the crunchiness of the Oreo cookie is indeed yummylicious and they had the fun time scooping it, licking the taste of the chocolate treats and enjoy it till the end. They wanted for more and Mommy Jane promised them that whenever they did well in their exam, Cadbury Dairy Milk in Lickables will be their reward for them to work harder for their future.




18 comments:

  1. Cadbury Dairy Milk in Lickable. I'm waiting forwRd to try the latest chocolate. They activity on that that seem fun! I wish I could join too.

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    1. Ika, memang fun for kids. Hope to see you next round.

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  2. bestkan aktiviti yang disediakan. satu sesi bonding mak dan anak ..dapat makan coklat mmg ohsem sangat heheh..btw congrats menang choc!

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    1. Ayu, tq. We also love the activities and the chocolates. Indeed delicious.

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  3. Bestnyer aktiviti macam ni. My daughter pun suka cadbury ni. Cuma I tak bagi lah makan selalu. Sesi bonding ibu dan anak yang sangat best. Time ni lah kita nak lebihkan masa dengan anak setelah beberapa hari kita sibuk bekerja.

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    1. Ezna, betul. On and off and when they are good, should reward them this so that they will work harder.

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  4. seronok yer mommy jane berpeluang bawa anak-anak join event sekali. aktiviti pun menarik, buat bento bersama. Tak pernah belikan lagi untuk anak-anak cadbury new product ni. Sama konsep macam suprise egg with chocolate. Anak-anak konfem suka

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    1. Huda, memang serupa tapi this one the biscuits are more chrunchy. I'm sure your kids will love it too.

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  5. Ohh...this the one yang my niece sibuk suruh i belikan...new product from cadbury..what i can say its really good activity for kids..they had fun and at the end win something that can make them smile..congrats kid...

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    1. Amanda, thank you on behalf of my son. They really enjoy the activities here.

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  6. Those Pokemon characters are cute. For parents who would love to indulge their children, this new product would definitely be a favourite to the kids. Anyways, love to see the activities joined by your children. I'm sure they had a great time!

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    1. Bella, my children had enjoyed it so much and happy to brought home some of the chocolate lickables home and eager to know what type of the Pokemon whistles that is inside the packaging.

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  7. SO yummy! this chocolate is so nice.. My kids love it very much... I like it too!

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    1. Kylie, me too. I like the creaminess of the chocolate taste.

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  8. At first i thought the whole thing was the chocolate...only later realised the huge space was for the pokemon toys...I want! I am just a kid afterall..hahahha

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    1. Yana, when we saw interesting kids products, we also want to become kids again. Then our life will be more happy. Ha ha ha...

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  9. I really love the event. This event promotes a creative side of mother and children side.

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    1. Zayani, agreed with you. We learned to make our Kids Bento here to encourage my kids to eat healthily.

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