Wednesday, June 21, 2023

World’s First “Coach Airways” Retail Concept Store in a Converted Boeing 747 at Freeport A'Famosa Outlet, Malacca

Have you ever experience shopping at a aircraft? Do you want to try it out? If the answer is yes, then head over to Freeport A’Famosa Outlet to unveil the world's first Coach Airways, a unique retail concept store and café housed in a transformed 1981 Boeing 747-230B aircraft. Me and my husband boarded the aircraft last weekend and will share our experience in this post.

Before boarding the aircraft, an air ticket will be given for an entry pass upon entering the store to emulate an air travel experience right from the entrance via an air bridge. Do look forward to explore the interior of the plane and its retail cabins to browse a curated selection of all-gender ready-to-wear, bags and travel accessories which was inspired by the next generation’s expressive approach to fashion.

Remember to collect your air ticket at the entrance before you enter Coach Airways

It is so spacious and could accommodate 100 persons at 1 time

Prepared to be captivated with the Queen of the Sky, as the Boeing 747 is affectionately known, now reigns as the Queen of Retail, offering an extraordinary fusion of aviation history and shopping. The spacious layout of the plane allows for a comfortable and memorable shopping environment reminiscent of the golden age of air travel when luxury and elegance were emphasized.

Experience to be a pilot for a day at Coach Airways
Always say "Yes" to a Trip and I will bring my Coach bags along for my next trip, Ha ha ha!!!

For Coach colllector, Coach will also release an exclusive Coach Airways Collection featuring a selection of t-shirts, a passport leather case, a wheeled carry-on luggage, and field tote and travel accessories such as luggage tags, pouches, and small wallets, printed with a limited-edition reimagination of the house’s iconic Signature.

You might wonder how does it started? It started in April 2021 where there was a successful acquiring, transferring, assembling, and completing the Boeing 747 in May 2023. With a length of 231 feet 10 inches and a wingspan of 195 feet 8 inches, the Boeing 747 was once hailed as the largest civilian aircraft in the world during the late 1960s. Today, it takes on a new role as the world's first-ever Coach outlet in a Boeing 747 aircraft. Cool, right?
During the launch, YAB Datuk Seri Ab Rauf Bin Yusoh, Chief Minister of Malacca said that Coach Airways is the latest addition to the heart of Malacca, which marks a significant milestone in the state's dedication to enhancing its tourism offerings for the public. The launch aligns with the objectives of Visit Malacca 2024 to achieve the targeted visitors. Beyond shopping, this establishment represents a symbol of luxury and prestige for all Malaysians, especially Malaccans.

The opening ceremony was officiated by YAB Datuk Seri Ab Rauf Bin Yusoh, Chief Minister of Malacca

Congrats to Coach Airways for entered into Malaysia Book of Records for being the “First Retail Concept Store in An Airplane”

Datuk Julian Lau, Director of Freeport A’Famosa Outlet said that the project has been in the works for the past two years and it took an immense effort by the team to redesign this mega Boeing 747 Jumbo into an exclusive one-of-a-kind retail destination by Coach and h
e added that since the opening of Freeport A’Famosa, they have always strived to create various innovative experiences for all our visitors. This latest addition adds a feather to their cap to offer Malaysians and tourists a fun and immersive shopping experience where they can explore the cockpit, passenger and lounge cabins whilst browsing the collections from Coach.

Dancing performance by the pilots and air stewardess during the launch

Performers wore traditional clothes to dance to entertain all the guests present
Me and my friend, Sherry took this opportunity to take photo with the dancers

Campbell O’Shea, General Manager, Tapestry Southeast Asia & Oceania said that the opening of Coach Airways marks not only the launch of their first retail concept of its kind but also an exciting moment for Coach as they continue to push innovation and create a space where customers can explore and interact. They are looking forward to bringing their customers this experiential retail pop-up at Freeport A'Famosa Outlet, a popular shopping destination in Malacca”.
From namecard holder, purse, t-shirts, clothes, shoes and bags, Coach Airways had everything under the aircraft which suits all generations and genders

Do grab their limited edition products which only available at Coach Airways

Also present was Dato’ Dr. Ammar Abd. Ghapar, Director-General, Tourism Malaysia, who congratulated the management team of Freeport A’Famosa Outlet for achieving the Malaysia Book of Record’s recognition for the “First Retail Concept Store in An Airplane”, adding to the vast accolades of the state of Malacca to inspire Malaysians to excel in various fields to the extent of surpassing the world standards.
Beautiful bags for all occasions

The Outlet was also awarded the “Unique Retail Experience” of 2023 by the Malaysian Association of Theme Parks & Family Attractions (MATFA) earlier this month, signifying Freeport A'Famosa Outlet as a must-visit destination where fashion, history and innovation converge to provide an unforgettable retail experience.

Pair your bags with your purse and shoes

Bags for all genders

Grab a complimentary drink at Coach Airways Cafe for any purchase

Coach Airways at Freeport A'Famosa Outlet is set to provide guests with a distinctive and value-added shopping experience while attracting a broader customer base and driving sales. In addition to the retail space, the aircraft will be equipped with a welcoming area, an immersive gallery, and a contemporary café, providing guests with a space to relax and indulge in refreshments while enjoying the unique ambience of the transformed aircraft. Check out my video below...

Coach Airways is poised to become a global attraction which enchants guests with its fusion of retail and aviation, where imagination takes flight. Do not miss this out and come to COACH AIRWAYS at Freeport A’Famosa Outletlet to experience the joy of luxury!!!

Take a rest at their comfortable cabins while admiring those beautiful bags

If you need a place to stay, then head over to A'Famosa Resort which located just 700 meters from the Freeport Outlet for a memorable staycation. Besides that, there are Safari Park and Water Themepark too and kids will love it. I will definitely bring my 5 Little Angels here again for a staycation, play and to experience their first shopping in an aircraft!!!



  1. I love Coach bags and looking forward to experience my shopping in an aircraft.

  2. My kids yet to board an aeroplane. Shall bring them there to experience it. :)

  3. Good idea to stay at A'Famosa so that we could have plenty of times to shop at Freeport. :)