Sunday, September 14, 2014

Kleenex Share the Softness

As Malaysians celebrate the establishment of the Malaysian federation 50 years ago, Kleenex® gives Malaysians a new way to mark the occasion – by performing simple acts of softness through the Share the Softness campaign. The campaign aims to reach at least 10,000 posts to create a tidal wave of softness among Malaysians! Every occasion, big and small, can be made meaningful with a touch of softness, and Kleenex® reminds more Malaysians everywhere to make Malaysia a softer place by taking a moment to reach out to their loved ones and share a kind or caring word. From now until September 27, the brand invites Malaysians to express their care via Facebook with a simple tag and stand a chance to be rewarded with prizes worth RM10,000.

What’s more, these acts of softness take on a whole new meaning as every Facebook post also helps to contribute towards OrphanCARE, a non-profit organisation that helps abandoned babies and orphans find loving homes. So, take this chance to make a difference in the lives of those around you, as well as those who are less fortunate – even psychologists recognise that the little things really matter, from small gestures between loved ones like making each other a cup of tea to being more polite and courteous when speaking to one another. Just a simple and positive acts are the key to building and leading a happier life, and researchers acknowledge that a single individual has the power to influence the way another person feels, hence a single act of softness can make a big difference in someone else’s life.

Whether it’s a simple encouragement or an invitation to catch up, a touch of softness can make someone feel treasured.  To participate, all you have to do is ‘Like’ Kleenex® Malaysia’s Facebook page, look out for the “Share The Softness” Facebook contest posts, and start sharing the softness. Tag a spouse, friend, family member, or neighbour in the comments section of the contest posts and let them know how much you care. Do include #kleenexsoftness too! The most endearing messages will win an exclusive, limited edition Kleenex® Softness Pack and prizes like a Polaroid camera, Longchamp bag, Thomas Sabo bracelet, and more!




“Soft and gentle care makes all the difference in our busy, modern lives and when things are tough, even the smallest act can make a change for the better. This is why Kleenex® continues to encourage Malaysians to share the softness and bring some joy to the people we care about,” said Emily Chong, Marketing Manager, Family and Adult Care, Kimberly-Clark Malaysia.

“Let’s acknowledge that even the smallest act of softness can have a ripple effect, so through our actions we can make Malaysia a softer place to be. This Malaysia Day let us celebrate by Sharing the Softness with our fellow countrymen.”


Not forgetting those who are less fortunate, every Share the Softness post on Facebook plus every purchase from the Kleenex® CSR product range is equivalent to a RM0.50 donation to OrphanCARE; just SMS in the unique code found in the Kleenex® products.

For more details on how to Share the Softness, just log on to the Kleenex® Facebook page (www.facebook.com/Kleenex.Malaysia). For more information on Kleenex®, please call the Kimberly-Clark Consumer Care-line at 1-800-82-1188 (toll-free) on weekdays from 9am to 5pm.



I had joined mine and hope all of you will joined me too. It was my true story of the miracle of life when I had my 2nd Angel, CW in my life. I was glad that we able to celebrate her 9th birthday recently. Miracle do happen as long as we believe in God. So, what are you waiting for, hug the softness of your loved one with Kleenex Share the Softness. Share your stories now through Kleenex Malaysia facebook and tell your loved ones how much you care for them and let them know so that they'll feel the love too...

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